No, this title doesn’t imply that we’re going discuss whether Jesus used shampoo. Instead, our present discussion has more to do with how Jesus went public with what he had to offer, versus the methods of commercial marketing. In a word, Jesus didn’t advertise.
Some of the most shameless advertising is used for hair products. At some point in your life, you may have taken a brief moment in the shower to read the back of the shampoo bottle. Once you begin a study of these “texts,” you quickly learn that you’ve entered a rather exotic field of word play. Shampoo companies employ some outrageous marketing.
Take a few minutes to survey the field: the promise of restoration made by L’Oréal and their little sister brand Garnier Fructis; the allure of oils from exotic lands, as with products by Organix; or the list of mysterious and unordinary ingredients in L’Occitane or Pantene Pro-V. Pantene even outdoes the rest in their Age Defy Shampoo line, calling out to all who have ears, “Turn your shower into the Fountain of Youth!”